sevenstars

Today, I brings exciting news. Well, at least it is for me and the chocolate web project group. It is because the chocolate website, I believe, it is ready to be see by the world.

Now, here is the direct link to http://chocrocks.wordpress.com/,

At this moment, there are only few articles exist under Special Menu (Featured articles) and Ancient Memory (History & Fact). There are also few direct links to the website mentioned in the article both within the writing and under the section called linkes. Finally, there are currently three suburb listed for anyone in the immediate area to find the chocolate shops.

There are still few works that need to be done, however, like I said before, this website is open for bussiness. Although I was completely excited as I wroten those words, it came to me as a bolt of lightening of how important a non-basised comment is. I mean there is a wise saying that it is easier to find fails in another person than in yourself.

This means that in some extend when one person comment or judge another person's website, it should not be taken for granted that the producers can see and judge things with the same value comparing to someone who has not set value towards the site in question. Of course, that may also suggest why someone could build an extremely crap website while not aware of his/her fail in this.

Deep philosophical problem isn't it?

Another thing, related in some ways, is the naming of the article title and categories we talked about this week. There is only one thing I wanted to mention. The article I wrote "Chocolate Medicinal or a Menace". It appear this title is very good, why? Because it is short, informative, and funy. Perhaps this is the key to create an attractive title.

Well, this week I wanted to talk about how someone would normally analysis a speech. At least how I analysised it. To put it simply, I anaylsis use the three mode of perusations. Ethos, Pathos, and logos.

Ethos is about the speaker’s status, character, or moral competence. This is important because it tells audiences why they should listen to the speaker. Furthermore, if a speaker has a strong ethos, he/she will attract more audiences in comparison to those who have not. One way to build one’s ethos is inform the audience about your status such as your position of power. This way of build one’s status was very commonly seen in the press conference, where before a government official makes the statement on a certain issue, he/she needs to tell why his/her words are representing the authority. However, the best and most important way of build one’s ethos is to do with the speaker’s character (or for a lack of better word, person charm and charisma). Individual speaker demonstrate their character differently. For instance, Martin Luther King was seen as an activist of a human right icon. Whereas George W. Bush had an American cowboy image in people’s mind.

Pathos is to do with emotion. It is not just about how energetic the speaker talk, it also about whether the speaker is about to lead and make use of the audience’s emotion. This technique is commonly seen in vigorous speakers. For example, the speech ‘I have a dream’ by Martin Luther King has a lot of pathos element in it. Such as the last few phrases “Free at last! Free at last! Thank God Almighty, we are free at last!” The tension in the audience built up along with his arising voice, when he finally released it at the end the crowd, it was as if a dam had busted, everyone responded with the corrected emotion King intended.

The last component of persuasion is logos, which is a logical argument. Clearly if the speaker wants to convince the audience that he/she is right, he/she needs to present a good argument. The format for a logical argument is normally a chain of premises that lead to the undeniable conclusion. By keeping this format in mind, we could see many great speeches were indeed contained such argument. For instance, Lyndon Baines Johson’s ‘We Shall Overcome’ as an example, which had a chain of premises from the start. In order to presenting his equal right issue to the congress, he started with a recent event of a peaceful protest was faced with forceful suppression. This led people’s faith in the democracy of this country and the government’s duty to uphold it. This duty of uphold people’s faith ultimately led to the belief of ‘All man are created equal’. From this belief came the necessity of serious discuss the state of equal right issue in congress. As we can clearly see, there was a chain of reasoning in Johson’s speech which made his words convincing.

This talk is relevent to digital editing class because we need to make a website that is attractive to the audience. Thus, we have to try and use those technique to persade people in the way we want. Like if I wanted people to go and eat chocolate. I can tell them my site had all of useful stuff, we have everything there is to know about chocolate. This is a way of ethos -- to build status around your website. Or we can appealing to emotion like hunger, addictive etc. Lastly, we can tell them why it is good to eat chocolate, thus a form of logos.